The new Verizon commercial playing off of the "There's an app for that" Apple iPhone campaign is causing tension between AT&T and Verizon. The commercial shows two people, one with AT&T coverage and one with Verizon, talking on their phones with maps of the U.S. over their heads. The maps show 3G coverage that each cellular provider offers. Verizon covers the entire country with red dots of coverage while AT&T's map of coverage pales in comparison.
In response, AT&T has whipped together an ad campaign aimed at correcting the misleading information in the Verizon campaign. The ad features Luke Wilson standing in front of a checklist that outlines the ways that AT&T remains superior to Verizon. While AT&T admits the ad is not of the same quality as Verizon, they suggest that the comeback is essiential to maintain the company's reputation.
Watch the new AT&T ad here.
After seeing the Verizon ad for the first time, I remember being confused because I thought I was hearing an AT&T ad, but I was seeing a lower quality commercial than AT&T usually puts out. "There's a map for that," sounds so much like the familiar "There's an App for that," that I do a double-take whenever the Verizon ad comes on. Let's hope the lawsuit goes well so we can save everyone the confusion.
AT&T is suing Verizon for leading customers to believe that the areas without red dots have no coverage at all. The maps only display 3G coverage and AT&T wants customers to know that it does not mean that no coverage exists in the other areas. A federal judge denied AT&T's request for an order that would force Verizon to pull the ads off of the air.
In response, AT&T has whipped together an ad campaign aimed at correcting the misleading information in the Verizon campaign. The ad features Luke Wilson standing in front of a checklist that outlines the ways that AT&T remains superior to Verizon. While AT&T admits the ad is not of the same quality as Verizon, they suggest that the comeback is essiential to maintain the company's reputation.
Watch the new AT&T ad here.
After seeing the Verizon ad for the first time, I remember being confused because I thought I was hearing an AT&T ad, but I was seeing a lower quality commercial than AT&T usually puts out. "There's a map for that," sounds so much like the familiar "There's an App for that," that I do a double-take whenever the Verizon ad comes on. Let's hope the lawsuit goes well so we can save everyone the confusion.
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