Target to Go!

This Christmas season, Target will open three pop-up stores modeled after fast food restaurants to create buzz in the urban markets of New York, Washington, and San Francisco.

Target to Go stores will be open from Dec. 11-13 and will each stock 50 of the seasons most popular gift items. The items will come pre-wrapped for customers to purchase and skip the "hassle" often associated with gift buying for the holidays.

The stores are popping up out out of a need to reach a broader audience for Target in these tough economic times. Target stores are located close to most retail markets, and they hope to generate a lot of talk and business in urban areas that do not necessarily have a Target as close as many other areas do.

Each Target to Go store will have a Twitter program that will promote each location. They will also use Twitter to drop hints about locations of oversized gift tags worth $10 to $500 that can be redeemed at the locations for merchandise. For each tag redeemed, Target will be donating $100 to the Salvation Army.

To read more about the risk Target is taking, click here.

I think this is one of the coolest programs I have heard about a retail store initiating. If it works out for them, Target will be broadening its horizons to an even larger market and will hopefully see a large amount of good feedback from happy customers. I only wish we all could get a chance to order wrapped gifts from a target-to-go window.