The current app provides customers the ability to flip through the catalog and zoom in and out on different pages. There have been some suggestions made already, like a GPS map of different stores to find a store in any area, the ability to buy things from the app itself, and info about the food menus at the stores. Another idea is to have the ability to "place" furniture in a virtual reality room so customers can see how the furniture looks together.
However, Ikea's "brand entertainment" agency, Cake, is making it clear that only users who download the application now will be able to enjoy the suggested updates later.
"There are plans to quickly improve and develop the app but only in conjunction with customers who choose to download it," says a note on Cake's YouTube channel. To watch a sneak peak video of the app and read more about the story, click here.
While I have to commend Ikea for their plans to make shopping an interactive experience with an app, it is a little ridiculous to exclude everyone who decides not to download the app now. As it is currently, it's not very exciting and I can see a lot of customers looking at the application and then writing it off as too boring. Ikea...this may be a bad move.
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